PORTFOLIO
Luana Favetta Groppo
UX & Product Designer @ Mercado Bitcoin
Projects Overview
Crypto Exchange Gamification Project
By constructing enjoyable and scalable gamification platform, we will be able to increase project engagement and user's knowledge on blockchain.
Modular solution for Worklists
By constructing user-friendly, interacting modules, we create a simplified and consistent system of informatics apps that reduce cognitive load for users.
Solution for Radiologists Workflows
Designed to empower radiologists to achieve their goals of high-quality patient care while also delivering advanced efficiency tools.
Concept: Temporary Jobs in crisis time
Concept of a service that helps users to find temporary jobs in the neighborhood.
Mother of an amazing toddler.
I’ve 10 years of experience. Designing and driving functional and enjoyable interfaces in product businesses of all sizes.
As a proof of my work, those are the latest awards and challenges that I won:
- Octalysis Prime - Bitdegree Challenge 2022 (as a student)
- reddot and iFAward - Distributed Radiology 2021 (as UX Project Lead)
- reddot and iFAward - Modular approach for Philips Design System 2020 (as a UX Designer)
Lately, I’ve been involved with behavioral design and gamification at Mercado Bitcoin. Mixing and matching business and user needs to bring great crypto knowledge to all users.
Let's have a virtual warm or ice coffee? I let you choose! lufavetta@gmail.com
I’m the nerd type, interested in those topics and business:
- Artificial Intelligence
- Blockchain
- Design Ops
- Gamification
- Healthcare
- Education
Studying and specializing in behavioral science & management.
This year (2022) I’d started mentoring designers to leverage their professional potential. It is also improving my own communication and leadership skills 
️.
Awards
iF Design Award 2018
Discipline:
Communication
Product:
Tasy / Eletronic Medical Record
My role in the project:
Usability Engineer
iF Design Award 2020
Discipline:
Communication & Service Design
Product:
Radiology Workspace Solution / Healthcare
Workflow Software
My role in the project:
UX Project Lead
iF Design Award 2020
Discipline:
Service Design
Product:
Modular approach / Healthcare Management
My role in the project:
Senior UX Designer & Sub-Module UX Lead
Reddot Award 2020
Discipline:
Product Design
Product:
Modular user interface system for Healthcare Informatics
My role in the project:
Senior UX Designer & Sub-Module UX Lead
iF Design Award 2021
Discipline:
Service Design
Product:
Radiology Workspace Solution / Distributed Radiology
My role in the project:
UX Project Lead
Reddot Award 2021
Discipline:
Product Design
Product:
Radiology Workspace Solution / Distributed Radiology
My role in the project:
UX Project Lead
Talks
2017
Daitan University
Acessibilidade e Design Universal
2018
Philips UX Community of Practice Blumenau
Measuring UX
Philips UX Community of Practice Blumenau
VR-AR
Philips UX Community of Practice Blumenau
Empathy in Design
Philips UX Community of Practice Blumenau
Data-driven Design
2019
Philips UX Community of Practice Blumenau
Designing for Senses
Philips UX Community of Practice Blumenau
UX by AI
2019
World Usability Day
Usability Case: Philips IntelliSpace Radiology Workspace Solution
Mulheres de Produto
How to apply UX design into development process
2020
Ladies that UX Blumenau
How to apply UX design into development process
Ladies that UX Rio de Janeiro
Leadership talk
Mentorama
How do I start my career and the challenges in Healthcare
(Como iniciei na carreira e os desafios em trabalhar com Healthcare)
2021
Ladies that UX Leadership
UX Metrics Workshop
Seminario UX by UXCO
Design challenges for healthcare
