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Luana Favetta Groppo

UX & Product Designer @ Mercado Bitcoin

Projects Overview

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Crypto Exchange Gamification Project

By constructing enjoyable and scalable gamification platform, we will be able to increase project engagement and user's knowledge on blockchain.

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Modular solution for Worklists

By constructing user-friendly, interacting modules, we create a simplified and consistent system of informatics apps that reduce cognitive load for users.

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Solution for Radiologists Workflows

Designed to empower radiologists to achieve their goals of high-quality patient care while also delivering advanced efficiency tools.

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Concept: Temporary Jobs in crisis time

Concept of a service that helps users to find temporary jobs in the neighborhood.

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Mother of an amazing toddler.
I’ve 10 years of experience. Designing and driving functional and enjoyable interfaces in product businesses of all sizes.
As a proof of my work, those are the latest awards and challenges that I won:

  • Octalysis Prime - Bitdegree Challenge 2022 (as a student)
  • reddot and iFAward - Distributed Radiology 2021 (as UX Project Lead)
  • reddot and iFAward - Modular approach for Philips Design System 2020 (as a UX Designer)

Lately, I’ve been involved with behavioral design and gamification at Mercado Bitcoin. Mixing and matching business and user needs to bring great crypto knowledge to all users. 

Let's have a virtual warm or ice coffee? I let you choose! lufavetta@gmail.com


I’m the nerd type, interested in those topics and business:

  • Artificial Intelligence
  • Blockchain
  • Design Ops
  • Gamification
  • Healthcare
  • Education

Studying and specializing in behavioral science & management.

This year (2022) I’d started mentoring designers to leverage their professional potential. It is also improving my own communication and leadership skills ❤️️.

Awards

iF Design Award 2018

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Discipline:
Communication

Product:
Tasy / Eletronic Medical Record

My role in the project:
Usability Engineer

iF Design Award 2020

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Product:
Radiology Workspace Solution / Healthcare
Workflow Software

My role in the project:
UX Project Lead

iF Design Award 2020

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Discipline:
Service Design

Product:
Modular approach / Healthcare Management

My role in the project:
Senior UX Designer & Sub-Module UX Lead

Reddot Award 2020

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Product:
Modular user interface system for Healthcare Informatics

My role in the project:
Senior UX Designer & Sub-Module UX Lead

iF Design Award 2021

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Product:
Radiology Workspace Solution / Distributed Radiology

My role in the project:
UX Project Lead

Reddot Award 2021

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Product:
Radiology Workspace Solution / Distributed Radiology

My role in the project:
UX Project Lead

Talks

2017
Daitan University

Acessibilidade e Design Universal

2018
Philips UX Community of Practice Blumenau
Measuring UX

Philips UX Community of Practice Blumenau
VR-AR

Philips UX Community of Practice Blumenau
Empathy in Design

Philips UX Community of Practice Blumenau
Data-driven Design

2019
Philips UX Community of Practice Blumenau
Designing for Senses

Philips UX Community of Practice Blumenau
UX by AI

2019
World Usability Day
Usability Case: Philips IntelliSpace Radiology Workspace Solution

Mulheres de Produto
How to apply UX design into development process 

2020
Ladies that UX Blumenau
How to apply UX design into development process

Ladies that UX Rio de Janeiro
Leadership talk 

Mentorama
How do I start my career and the challenges in Healthcare
(Como iniciei na carreira e os desafios em trabalhar com Healthcare)

2021
Ladies that UX Leadership
UX Metrics Workshop

Seminario UX by UXCO
Design challenges for healthcare

Blog posts

Scalable Formative and Summative Evaluation

Overview A short story on how the Usability Engineer team at Philips Design (Blumenau Studio) has overcome a scaled formative and summative test for EHR solution Basic facts In 2017, I was part of …
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2 min read