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PORTFOLIO

Luana Favetta

Product Design Manager at Sympla

Management & Leadership

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UX & Product Design

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About me

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Welcome! I am a dedicated mother to a vibrant toddler and an accomplished product design manager with a decade-long journey in the industry. I have made my mark designing and steering the creation of intuitive and enjoyable interfaces for businesses of all sizes.

My career is punctuated with recognition and awards that underscore my commitment and expertise in UX design. Some of my significant achievements include:

  1. Triumphing in the Bitdegree Challenge 2022 under Octalysis Prime as a student
  2. Spearheading the UX project for Distributed Radiology, which earned the Reddot and iF Awards in 2021
  3. Participating in the team that designed the modular approach for the Philips Design System, a project which won the Reddot and iF Awards in 2020

Currently, I'm enjoying the challenges of my role as a Product Design Manager at Sympla, a leading Brazilian event ticketing e-commerce platform. I continue to utilize behavioral design and gamification to enhance user experience and drive product success.

Let's dive into these topics and more over a virtual cup of coffee - whether you prefer it steaming hot or refreshingly iced, the choice is yours!

A self-professed nerd, my interests span across various domains and industries. They include:

  • Artificial Intelligence
  • Blockchain
  • Design Ops
  • Gamification
  • Healthcare
  • Education
  • Neuroscience

Currently, I am delving deeper into behavioral science and management, continuously evolving my skill set to meet the demands of this dynamic field.

In 2022, I embarked on a journey to mentor aspiring designers to harness their professional potential. This rewarding endeavor has not only empowered others but also honed my communication and leadership skills.

Let's connect and learn from each other as we navigate the ever-changing landscape of design! ❤️️

Awards

iF Design Award 2018

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Discipline:
Communication

Product:
Tasy / Eletronic Medical Record

My role in the project:
Usability Engineer

iF Design Award 2020

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Product:
Radiology Workspace Solution / Healthcare
Workflow Software

My role in the project:
UX Project Lead

iF Design Award 2020

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Discipline:
Service Design

Product:
Modular approach / Healthcare Management

My role in the project:
Senior UX Designer & Sub-Module UX Lead

Reddot Award 2020

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Product:
Modular user interface system for Healthcare Informatics

My role in the project:
Senior UX Designer & Sub-Module UX Lead

iF Design Award 2021

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Product:
Radiology Workspace Solution / Distributed Radiology

My role in the project:
UX Project Lead

Reddot Award 2021

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Product:
Radiology Workspace Solution / Distributed Radiology

My role in the project:
UX Project Lead

Talks

2017
Daitan University

Acessibilidade e Design Universal

2018
Philips UX Community of Practice Blumenau
Measuring UX

Philips UX Community of Practice Blumenau
VR-AR

Philips UX Community of Practice Blumenau
Empathy in Design

Philips UX Community of Practice Blumenau
Data-driven Design

2019
Philips UX Community of Practice Blumenau
Designing for Senses

Philips UX Community of Practice Blumenau
UX by AI

2019
World Usability Day
Usability Case: Philips IntelliSpace Radiology Workspace Solution

Mulheres de Produto
How to apply UX design into development process 

2020
Ladies that UX Blumenau
How to apply UX design into development process

Ladies that UX Rio de Janeiro
Leadership talk 

Mentorama
How do I start my career and the challenges in Healthcare
(Como iniciei na carreira e os desafios em trabalhar com Healthcare)

2021
Ladies that UX Leadership
UX Metrics Workshop

Seminario UX by UXCO
Design challenges for healthcare

2023
Interact Design Association - IxDA
The Beautiful and Tortuous Professional Design Journey

Blog posts

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Scalable Formative and Summative Evaluation

Overview A short story on how the Usability Engineer team at Philips Design (Blumenau Studio) has overcome a scaled formative and summative test for EHR solution Basic facts In 2017, I was part of …
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2 min read