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UX Analysis

After one month in the management position, I started to build an internal document to list all my perceptions of the team and possible improvement points to increase UX Design maturity inside MB.

Goal

Find improvement points in strategy, tactical and operational areas of UX Design inside MB. Understand improvement priorities together with the product team and managers.

Actions

1:1 with all designers
(18 in total)

Interview with C-levels and Directors

Weekly meetings with the Design Ops team to understand operational gaps

UX Research repository analysis to hear user's voice

Team's maturity analysis

Image 1. After running UX Maturity analysis we figured out that we were an emergent UX team: functional and promising but inconsistent and inefficient yet.

Image 2. Using the InVision scale, it was clear that we were level 2: connectors, we were good in workshopping, prototyping, and delivering with development collaboration.

Image 3 & 4. Applying a skills map (spreadsheet) to each team collaborator we were capable of measuring the basic team's skills to get more insights into what we needed to improve to get the best crypto UX in the market

Insights

Key insights from my first month doing a UX Analysis at MB

1. Need the definition of vision, goals, and principles
2. Need the definition of UX metrics for the team and business goals
3. Our team doesn't have a name, so we defined it.
4. UX Governance and networking internally so other teams can know what we do and how to collaborate
5. No formal tool to get UX Bugs from our company or from our UX Research findings
6. Missing pro-active leadership to increase engagement between designers
7. Missing PDI matching our business goals and design goals
8. Creation of roles & responsibilities para our UX team

Result

After this deep analysis, I started building and co-creating with the business and our UX Team a UX Vision, Goals, and a PDI tool as high-priority items.

Also kept bi-weekly 1:1 with all the team to increase engagement and improve technical and soft skills.