A self-professed nerdwho designs for people.
I’m a product design manager with a decade-long journey designing and steering intuitive, enjoyable interfaces for businesses of all sizes — and a dedicated mother to a vibrant toddler.
At Sympla, Brazil’s leading event-ticketing platform, I lead design using behavioral design and gamification to improve experience and drive product success.
Before that, I led award-winning healthcare work at Philips, including Distributed Radiology and the modular approach of the Philips Design System.
Since 2022 I mentor aspiring designers to reach their professional potential — work that keeps sharpening my own communication and leadership. Right now I’m going deeper into behavioral science and management.
Curious about
Artificial Intelligence/Behavioral science/Gamification/Design Ops/Healthcare/Education/Neuroscience/Blockchain
Talks
Conferences, communities and workshops since 2017.
- 2023
IxDA — The Beautiful and Tortuous Professional Design Journey
- 2021
Ladies that UX Leadership — UX Metrics Workshop
Seminário UX by UXCO — Design challenges for healthcare
- 2020
Ladies that UX Blumenau — Applying UX design in the development process
Ladies that UX Rio de Janeiro — Leadership talk
Mentorama — Starting a career and the challenges of healthcare
- 2019
World Usability Day — Philips IntelliSpace Radiology Workspace case
Mulheres de Produto — Applying UX design in the development process
Philips UX CoP — Designing for Senses; UX by AI
- 2018
Philips UX CoP — Measuring UX; VR-AR; Empathy in Design; Data-driven Design
- 2017
Daitan University — Acessibilidade e Design Universal